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THINK IT, TYPE IT, FIND IT WITH QAZ.COM

 
 

PRESS RELEASE

27 April 2000

More than 1,500 reviewed Web sites in a directory with unique, simple, instant access structure. Want a new job? Type job.QAZ.com.

QAZ.com returns most generic Internet enquiries faster than Yahoo.co.uk, Altavista.co.uk or any other UK search service.


Looking for a holiday, a car, a new home? Just think it, type it and then find it. With QAZ.com Internet users looking for Web sites can now find a comprehensive page of independently reviewed UK-relevant sites almost as soon as they realise they want them. In development and trialling since November 1999, QAZ.com is now fully operational. Using QAZ.com's unique addressing system, users can access the more than 1,500 reviewed Web sites by simply typing in what they are interested in before they get to the Web site.

"We think people should be able to use the search engine they've always used - the one in their heads," says QAZ.com's founder, Steve Homer. "We've created an online service that has all the rigour of a human constructed directory but offers the flexibility and ease of use of a computer-driven search engine."

QAZ.com has more than 100 directly addressed topic pages. A user wanting to buy CDs simply types cd.QAZ.com in their browser and up comes a list of sites for buying CDs online plus other CD-related Web sites. For holidays users type in holiday.QAZ.com, for cars it's car.QAZ.com and so on. The site also uses around six hundred aliases to direct users to relevant sections. For example dogs, dog and cat all lead to pet.QAZ.com. golf.QAZ.com points to the general sport.QAZ.com topic but soccer.QAZ.com resolves to the separate football.QAZ.com page.

Continues / . . .


. . . / 2

"Linking the topic to the Web address in this way takes the uncertainty out of using a directory service and speeds access considerably. It becomes a sort of command line search engine," says Mr Homer.

But QAZ.com is not just about a novel addressing structure. All the Web sites featured on QAZ.com have been independently reviewed and given a star rating. The sites themselves are then grouped into relevant topics creating almost a magazine of site reviews.

For example on the car site, car.QAZ.com, car buying sites such as Autobytel.com are featured next to advice sites, such as the Office of Fair Trading Web site as well as the car recovery services. It doesn't even matter if the would-be car buyer uses a simile for the site - cars.QAZ.com or car.QAZ.co.uk will get them there just the same.

"We aim to offer a complete solution with each page," says Mr Homer. "The idea is you want something, you type it in, and you are then presented with a comprehensive selection of sites that satisfy just about every need you might have."

To allow QAZ.com to provide in-depth reviews of Web sites the site uses pop-up 'Site Guides' to provide background information without getting in the way of more general browsing.

At its launch QAZ.com will carry information on, and links to, over 1,500 sites in more than 100 categories. QAZ.com's ambition is to offer a focused 'mainstream' directory service. Over time it is expected that the number of categories will rise to around 150 or 200 but the total number of sites is likely to stabilise at around 2,500 or so.

"We'll be encouraging customers to recommend sites themselves; their feedback will also find its way into our reviews," added Mr Homer. "Even on day one we'll be offering easier access than is possible on just about any other search engine. Nine out of ten Internet enquiries will return relevant sites faster using QAZ.com than using Altavista.co.uk or Yahoo.co.uk."

QAZ is still in its early stages and will add functionality and content over the coming months.
- ends -

Information for Editors


QAZ.com Ltd is a privately owned British company founded in June 1999. QAZ.com Ltd has two major operational Web businesses. QAZ.com, which previewed in November 1999, offers quick access to reviewed Web sites using "concatenated searching" - cd.QAZ.com takes users directly to a page of reviews of Web sites relevant to users wishing to buy CDs, for example.

TheGlobalGiftGuide.com (formerly Gift-Net.com) was launched in December 1998. It is an international gift giving directory with reviews of over 300 gift sites in 30 countries.

Later this year QAZ.com Ltd hopes to roll out QAZ.com in several European, Far Eastern and South American markets. It will also launch versions of its existing services for the mobile phone market using the Wireless Application Protocol (WAP) system. It also plans to launch a dedicated international WAP service called AdGlo.com (for Global Address).

This and other releases, along with examples of available photography, can be obtained by simply typing press.qaz.com - what else!

For further information please contact:

Steve Homer
QAZ.com Ltd
Tel: 0973 166249
Email: shomer@cix.co.uk

Lynne Thomas
Lexicon Communications Ltd.
Tel: 020 7490 2973
Fax: 020 7490 7257
Email: lexicon@cix.co.uk

http://www.QAZ.com
http://www.TheGlobalGiftGuide.com

 
 
 
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This site is provided by QAZ.com in "plain English" terms on an "as is" basis and is governed by UK law. QAZ.com makes no promises or claims of any kind as to the information provided on this site. While every effort is made to offer accurate and useful information, QAZ.com is simply a pointer to other sites. No negligence can be implied from recommendations or directions offered. Users of QAZ.com's sites must ensure that the companies they wish to purchase goods or services from are fit for the job. QAZ.com shall not be liable for any direct, indirect, incidental or consequential loss.

"The Search Engine in Your Head", "The Quick Access Zone", "Quick Access Zone" and "Site Guide" are all Trade Marks of QAZ.com Ltd.