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PROFILE: STEVE HOMER

 
 

Dot communist? The Internet anti-millionaire . . .


Steven Homer's .com bubble can't burst because he hasn't created one. With all of the hype surrounding lastminute.com and the like, it's interesting to look at another way of setting up an e-commerce business.

Award winning journalist Steve Homer has been working on his Web sites for just over a year now. By not focusing on venture capital funding nor launching himself on NASDAQ, Steve has slowly built a real web business in the same way as more traditional businesses are built - with a lot of penny pinching and hard graft.

Beginning at the end of 1998 with Gift-Net.com (now renamed TheGlobalGiftGuide.com), Steve has expanded his initial gift giving concept into QAZ.com (The Quick Access Zone) which utilises "the search engine in your head". If you want to buy a car simply type car.QAZ.com and you will be taken to a page full of reviewed, relevant Web sites.

So, is Steve rich? Not yet, but he has created a real e-commerce 'opportunity' by developing a viable, low-cost self supporting business that can be developed organically. Financed almost exclusively from his own earnings, the site is poised for further development from a secure base.

"There seems to be this belief that Internet companies have to be huge straight away. I am not convinced about this," says Steve. "QAZ.com is at a very early stage. If you like we have just opened the first restaurant in a chain of restaurants. We know we have got some things right but we know we still have a hell of a lot to do. The Internet is becoming quite a mature market in many respects. What will count is not the flashiness of a site nor some gee whiz numbers. What will count is underlying quality of content and the quality of delivery. Neither of those are expensive to achieve they just take clever, hard work."

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This site is provided by QAZ.com in "plain English" terms on an "as is" basis and is governed by UK law. QAZ.com makes no promises or claims of any kind as to the information provided on this site. While every effort is made to offer accurate and useful information, QAZ.com is simply a pointer to other sites. No negligence can be implied from recommendations or directions offered. Users of QAZ.com's sites must ensure that the companies they wish to purchase goods or services from are fit for the job. QAZ.com shall not be liable for any direct, indirect, incidental or consequential loss.

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